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Introduction to Media Literacy

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Being media literate is essential in our world. Today, many people get most of their information through complex combinations of text, images, and sounds. We need to be able to navigate this complex media environment, to make sense of the media messages that bombard us every day, and to express ourselves using a variety of media tools and technologies.

This 16-page handout, appropriate for ages 11 to adult, discusses 24 different concepts and skills to help build your media literacy knowledge and 40 technigues of persuasion.  Use it in schools, community settings, or for professional development trainings. Intro to Media Literacy is available for $5 to help Media Literacy Project continue our work.


  • Media Literacy Concepts
  • Text and Subtext
  • Language of Persuasion
  • Deconstructing Media Messages
  • Creating Counter Ads
  • Looking Beyond the Frame