A Movement, Not a Market

A Movement Not a Market explores the target marketing of the LGBTQI community by alcohol and tobacco companies. Media representations are deconstructed along with the concept of the queer community as a niche market.

A Movement Not a Market is designed for presentations and discussions in classrooms, community organizations, professional development trainings, and other group settings.  It can be used with learners ages 14 through adults.

What’s on the DVD?

• Two multimedia presentations featuring 52 media examples from TV shows, films, magazines, and counter-marketing campaigns.  Each presentation can be delivered in 45-60 minutes.
• A printable discussion guide you can use with the media examples on the disc. The discussion guide includes questions and suggested answers, activities, handouts, and resources.
• A media gallery you can use to display individual media examples in any order.

Learners will:

• Understand the marketing of tobacco and alcohol products to the LGBTQI community.
• Explore representations of the LGBTQI community in the media.
• Compare and contrast LGBTQI marketing practices with other niche marketing practices.
• Discuss ways that the LGBTQI community can counter marketing campaigns.

Media examples are captioned and the discussion guide is available in large print.

A Movement, Not a Market is available FREE of charge, thanks to a grant from the New Mexico Department.

©2009