Hands-On Media Literacy

A complete curriculum for student-centered media literacy learning. Students role-play in groups as "advertising agencies" to design, advertise, package, and market a children's toy.

What’s on the CD?

• Five weeks of printable media literacy lesson plans and handouts for grades 4-10. 
• Media examples from TV and print to help demonstrate the persuasion techniques that students incorporate into their project.
• A video short of middle school students piloting the different lessons from this CD.

Learners will:

• Learn and apply advertising terminology.
• Collaborate and problem solve in groups.
• Understand the relationship between advertising and consumerism, and how they, as individuals, fit into that relationship.
• Understand how media influence us.
• Apply oral presentation skills.
• Evaluate themselves and others as part of the reflection process.

©2004