Press Release

Media Literacy Project Brings Documentary Producer Sut Jhally to New Mexico

Week of free events about food, gender and advertising in media
Tuesday, March 25, 2014
Contact Information: 
Shana Heinricy 505-828-3388 shana@medialiteracyproject.org

WHAT: From April 2 to 7, Sut Jhally will deconstruct media with New Mexican communities. After a free screening of his film, Feeding Frenzy, at Guild Cinema on April 6, Jhally and other local food advocates will discuss the ways that food marketing targets youth, low-income families, and communities of color. The panelists will explore how this marketing encourages a health crisis. Other events include an Albuquerque Academy community lecture about advertising and the environment, a UNM discussion about gender in the media and more (see below for full details about each event).

Media Literacy Project, a local nonprofit, is invested in helping New Mexico have affordable access to media, analyze the media around them and create media that reflect their lived experience. “We’re thrilled to bring Jhally to New Mexico for exciting discussions about the ways that media shape our lives—whether we realize it or not. Media literacy education, which teaches all of us how to deconstruct media, is essential for healthy New Mexican communities,” Andrea Quijada, executive director of Media Literacy Project, said.

WHO:  Interviews are available, if scheduled in advance, with Jhally and Andrea Quijada, executive director of Media Literacy Project.

Jhally is professor of communication at University of Massachusetts—Amherst and executive director of Media Education Foundation. He has published numerous books and articles about media, advertising, race, and more, written through a cultural studies lens. He’s a media creator, producing copious documentaries through Media Education Foundation that deconstruct media.

WHEN: Jhally will be in New Mexico from Wednesday, April 2 to Tuesday, April 8. Interviews are available from April 3 to 7. Various film screenings and lectures will take place throughout the week. Contact shana [at] medialiteracyproject [dot] org (subject: Press%20for%20Jhally%20events) (Shana Heinricy) for more information and to schedule interviews.

FREE EVENTS OPEN TO THE PUBLIC:

Wednesday, April 2: Feeding Frenzy documentary screening in Santa Fe, followed by Q&A with Executive Producer Sut Jhally and local panelists.

  • 5:30 to 7:30 p.m.
  • Santa Fe Community College, Jemez Rooms, 6401 S. Richards Ave., Santa Fe.
  • Free screening.
  • Feeding Frenzy: The Food Industry, Marketing, and the Creation of a Health Crisis trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from.
  • There is a food justice panel immediately after the film, including Feeding Frenzy Executive Producer Sut Jhally and people from Chainbreaker Collective and Santa Fe Farmer's Market Institute.
  • Co-sponsored by Media Literacy Project and Santa Fe Community Foundation.

 

Thursday, April 3: Sex and Lies on Campus.

  • 7 to 9 p.m.
  • UNM campus, Woodward Hall 101.
  • Free presentation.
  • Open to UNM students, staff, and faculty.
  • Co-sponsored by Media Literacy Project and UNM’s Women’s Resource Center.
  • Presentation will discuss gender in the media, featuring clips from Jhally’s films on the subject.

 

Sunday, April 6: Feeding Frenzy screening in Albuquerque, followed by Q&A with Executive Producer Sut Jhally and local panelists.

  • 4:30 to 6:30 p.m.
  • Free screening.
  • Guild Cinema, 3405 Central Avenue NE Albuquerque, NM.
  • Feeding Frenzy: The Food Industry, Marketing, and the Creation of a Health Crisis trains its focus squarely on the responsibility of the processed food industry and the outmoded government policies it benefits from.
  • The screening will be followed by a food justice panel with Feeding Frenzy Executive Producer Sut Jhally and people from Media Literacy Project, Los Jardines Institute, American Friends Service Committee, Tewa Women United, and Native Health Initiative.
  • Ticket cost covered by Santa Fe Community Foundation.

 

Monday, April 7: Advertising and the End of the World.

  • 6:30 to 7:45 p.m.
  • Free lecture by Sut Jhally.
  • Albuquerque Academy, Auditorium inside Simms Center for the Performing Arts, 6400 Wyoming Blvd. NE, Albuquerque. Click here for a map of Albuquerque Academy campus.
  • Co-sponsored by Media Literacy Project and Albuquerque Academy.
  • Making the connection between society's high-consumption lifestyle and the environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.  

 

About Media Literacy Project:

Media Literacy Project (MLP), a non-profit organization based in Albuquerque, is a nationally recognized leader in media literacy resources and education that transforms everyday people into critical media consumers and engaged media justice advocates. MLP offers a comprehensive, social-justice approach to media literacy, addressing its three components: access, analysis and creation. Since 1993, MLP has worked with schools and community organizations locally, nationally and internationally to deliver dynamic media literacy trainings and curricula, as well as to support media justice campaigns.

 

#      #      #