Press Release

Adidas and Journalism Education Foundation Adopt Media Literacy Project’s Writing

Wednesday, December 4, 2013
Contact Information: 
Shana Heinricy (505) 828-3388

ALBUQUERQUE, NM—Media Literacy Project’s document “Introduction to Media Literacy” was adopted by Adidas and Journalism Education Foundation, which will potentially expand MLP’s reach to tens of thousands more people.  The article resides on MLP’s website to educate the public about media literacy concepts and skills.

Adidas uses the document internally as a resource for employees in a persuasion unit. Journalism Education Foundation is adding the document to its news literacy unit.

“We are so pleased to expose more people to media literacy concepts. Media literacy is an essential tool for a 21st century education. We’re glad that Adidas and Journalism Education Foundation agree,” Andrea Quijada, executive director of Media Literacy Project, said.

About Media Literacy Project:

Media Literacy Project (MLP), a non-profit organization based in Albuquerque, is a nationally recognized leader in media literacy resources and education that transforms everyday people into critical media consumers and engaged media justice advocates. MLP offers a comprehensive, social-justice approach to media literacy, addressing its three components: access, analysis and creation. Since 1993, MLP has worked with schools and community organizations locally, nationally and internationally to deliver dynamic media literacy trainings and curricula, as well as to support media justice campaigns.

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