What Affordability Means to Alltel

How does Alltel market data plan affordability in this ad? What messages about immigrants and "American-ness" are wrapped up in this commercial?

Alltel's recent family data plan commercial is full of racial stereotypes and classic techniques of persuasion to sell viewers their brand of cell phone service.

Jessica Collins, program director here at the Media Literacy Project, takes apart Alltel's commercial in our first ever video deconstruction. Watch the video and tell us what you think about this ad in the comment section below.