Counter Ad Contest

Dr. Pepper Counter Ad
Dr. Pepper Counter Ad

Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. Winners receive $100.  Runners-up receive $50.

Full contest rules, entry forms, and judging rubric are attached below.

Deadline for the 2013-2014 contest coming soon! 

Past Winners

2013 Winner

Marshal Stich, 12th grade, Arrowhead Union High School in Hartland, Wisconsin

Counter Ad: Dr. Pepper Evolution

2013 Runner-up

Ronjay Beasley, 9th grade, Press Pass TV in Boston, Massachusetts

Counter Ad: Zales Diamonds

2012 Winners

Shamar Smalls, 9th grade, Friends School of Baltimore in Baltimore, Maryland

Counter Ad: Marines.com

James DeVinne, 9th grade, Friends School of Baltimore in Baltimore, Maryland 

Counter Ad: Chase

2011 Winners

Hannah Rosen, 7th grade, Twelve Corners Middle School in Rochester, New York

Counter Ad: Freixnet Champagne

Meg Olson, 12th grade, Arrowhead Union High School in Hartland, Wisconsin

Counter Ad: Oscar Meyer Lunchables

2011 Runners-up

Hannah Nusbaum, 7th grade, Twelve Corners Middle School in Rochester, New York 

Counter Ad: Spaghetti-Os

Krystal Malinowski, 12th grade, Arrowhead Union High School in Hartland, Wisconsin

Counter Ad: Mercier Cosmetics