About MLP

Media Literacy Project was founded by Deirdre Downs in 1993. That same year, Albuquerque Academy agreed to house and support us through in-kind adminstrative and technical support. We remained on the Academy campus until we closed on June 30, 2015. During our 22 years of existence, Media Literacy Project was a nationally recognized leader in media literacy resources and education. We delivered thousands of dynamic, multimedia presentations at conferences, workshops, and classrooms across the country and internationally in Mexico, Tunisia, Venezuala, Uganda, Germany, United Kingdom, and more. Our media literacy curricula and action guides were used in countless schools and communities and our training programs inspired hundreds of thousands of people to think critically and take action. Many schools and organizations continue to use our materials today.

Please see below for the Vision, Mission, and Values that guided our work.


We believe media should build bridges between communities and take down walls.


Through education, programs, and grassroots campaigns, our mission is to transform people into critical media consumers and engaged media justice advocates who deconstruct media, inform media policy, and create media that reflect their lived experience.


A socially just world where media truly connect and sustain our communities.


When making decisions at Media Literacy Project, the board, staff, and volunteers are accountable for and conscious of the following:

  • We prioritize work with historically underrepresented groups, such as low-income communities, rural populations, youth, women, people of color, and those who identify as LGBTQ.
  • We infuse a social justice perspective into all that we do.
  • We are mission-driven, not funder-driven.
  • We do not enter a community without an invitation.
  • We are responsive to the needs of communities.
  • We are accessible, open, and transparent to communities.
  • We do not accept funding from corporate media.
  • We support policies and practices that guarantee communication as a fundamental human right.
  • We are a goal-driven organization.
  • We are strategic, efficient, and accountable.
  • We ensure that our workers have appropriate compensation for their work and a healthy work/life balance.