Media Literacy Project was founded by Deirdre Downs in 1993. That same year, Albuquerque Academy agreed to house the project and we have remained here ever since. Media Literacy Project is a nationally recognized leader in media literacy resources and education. Since our inception, Media Literacy Project has delivered dynamic multimedia presentations at conferences, workshops, and classrooms across the country. Our media literacy curricula and action guides are used in countless schools and communities and our training programs have inspired thousands of people to think critically and take action.
Through education, programs, and grassroots campaigns, our mission is to transform people into critical media consumers and engaged media justice advocates who deconstruct media, inform media policy, and create media that reflect their lived experience.
Our vision is a world where all people and communities have affordable access to utilize any and all media tools to ensure their self-determination and a healthy media landscape.
When making decisions at Media Literacy Project, the board, staff, and volunteers are accountable for and conscious of the following:
- We prioritize work with historically underrepresented groups, such as low-income communities, rural populations, youth, women, people of color, and those who identify as LGBTQ.
- We infuse a social justice perspective into all that we do.
- We are mission-driven, not funder-driven.
- We do not enter a community without an invitation.
- We are responsive to the needs of communities.
- We are accessible, open, and transparent to communities.
- We do not accept funding from corporate media.
- We support policies and practices that guarantee communication as a fundamental human right.
- We are a goal-driven organization.
- We are strategic, efficient, and accountable.
- We ensure that our workers have appropriate compensation for their work and a healthy work/life balance.